Sales and Marketing Manager

The Ivanhoe Hotel is a long established, family owned hotel in Carryduff, Belfast, offering 29 refurbished bedrooms, including the Maguires Suite, the popular Bar & Grill bistro, the charming Parlour Bar, as well as two large, beautifully designed function rooms and with a private meeting room, suitable for all occasions and celebrations.

Due to a successful post Covid recovery and continued expansion plans, The Ivanhoe Hotel is seeking a motivated and pro-active marketing professional to showcase the hotel to existing and new customers across all marketing platforms. As Sales and Marketing Manager, you will play a pivotal role in leading on all marketing activities and delivering the key hotel objectives in partnership with the hotel management team. Closing date Wednesday 27 September 2023.

The Rewards:

  • Competitive salary from £30,000 depending on experience
  • Performance Bonus
  • Flexible working
  • Company laptop
  • Free secure parking onsite
  • Free meals on duty
  • Learning and development opportunities 



  • Work with the General Manager and hotel colleagues to deliver content in line with brand standards and hotel sales and marketing strategy, in a consistent, accurate, professional and prompt manner to all key target markets
  • Work with the General Manager to review the sales and marketing atrategy and update with an Action Plan annually in line with sales targets

Digital Content:

  • Manage and update hotel website in line with the sales and marketing strategy working with the partner website design company, maintaining collateral, offers, descriptions in liaison with hotel department managers
  • Publish content to social media channels on a regular basis (Facebook, Instagram, Twitter, YouTube, etc.) and in line with guidelines focusing on target markets
  • Execute and manage media campaigns to build followers, enhance visibility, and drive engagement within agreed budgets
  • Conduct analysis to assess the performance of digital content
  • Perform “social listening” to identify influencers and outreach opportunities
  • Provide ongoing analysis and performance reporting
  • Make recommendations to management regarding improvements
  • Create and manage scoping documentation, program schedule, and project checklists


  • Overall management of the Marketing budget, in liaison with General Manager, to ensure appropriate and effective spend as per annual budget
  • Report on the Marketing budget effectiveness in relation to sales targets
  • Maintain the Marketing Calendar and Budgets and report weekly
  • Approve all related quotes and invoices in liaison with the General Manager

Essential Skills and Experience:

  • A minimum of 3 years marketing experience, ideally hospitality, service or retail sectors
  • Budget management experience and good numerical skills
  • Experience of digital content & social media, including scheduling programmes, such as Hootsuite, international social media experience a plus
  • Copywriting skills
  • Experience with Photoshop, Canva, WordPress and MailChimp
  • Knowledge of CRM databases, including segmentation & targeting for personalization
  • Solid understanding of email KPIs and deriving insights for wider business reporting and actions
  • Experience of working in a fast-moving environment, with an ability to handle numerous projects with competing deadlines and priorities
  • Strong written and verbal communication skills
  • Excellent attention to detail
  • Highly organized, with good time management skills
  • Self-motivated, adaptable, with a willingness to learn
  • Strong analytical and problem-solving capabilities
  • Computer literate – Excel, Word, Mac & Windows OS.
  • Experience working both independently and in a team-oriented, collaborative environment
  • Ability to execute, monitor and analyse campaigns

Desirable Skills and Experience:

  • 3 Year Higher Degree in Sales and Marketing
  • Understanding of GDPR requirements and processes

Download Job Specification

Apply Now

Closing Date: Wednewsday 27 September 2023

Things to do IVANHOEHCMS01

Things To Do

Perfectly placed just 6 miles from Belfast, and on the edge of the beautiful countryside of Co. Down the Ivanhoe Hotel is close to many visitor attractions, heritage parks and sporting centres. The popular Let’s Go Hydro is on the doorstep of the hotel where visitors can enjoy the aqua park and a range of water sports. Belfast is just minutes away, where you can explore all our main city has to offer. 

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